Industry Services
Humane. Sustainable. Circular.
we firmly believe that businesses can be economically successful and human-centered and environmentally responsible.
What drives us:
Humanity: We ensure safe, fair working conditions and foster genuine participation and personal development - because together we are stronger.
Environmental Responsibility: From product design onward, we think about the end-of-life: repair, reuse, recycle - to conserve resources from the very start.
Circular Economy: Our aim is a true closed-loop system - we minimize waste and close material loops so that resources can be repeatedly used.
We see sustainability as a holistic promise: ecological, social, and economic - and it's built to last. We know real change doesn't happen overnight. That's why we act boldly, deliberately, and consistently - making progress every single day.
Our Mission
Humane. Sustainable. Circular.
Why Robur Will Serve Emerging Markets
Ultra-affordable pricing: With simplified manufacturing and reused materials, Robur targets sub-,000 sticker prices - competing with proven EVs like Renault's Kwid EV in Latin America.
Ease of repair & parts availability: Homogeneous parts and simple joins ensure local maintenance is fast and affordable - critical in regions with limited servicing infrastructure.
Built-in resource loops: Deposit systems and second-life compatibility dramatically reduce Total Cost of Ownership and elevate brand loyalty across multiple vehicle cycles.
Markets
Slim business model: locally producing with licenced emerging market partners profiting from knowledge transfer and R&D from Germany